About Us
At Tap Xcel, we are revolutionizing the event and hospitality industries with groundbreaking technological solutions that transform the way drinks are served. Built by a team of professionals with expertise across hospitality, travel, events, technology, and bar innovation, we specialize in delivering smart, self-service solutions that enhance efficiency, elevate customer satisfaction, and maximize revenue.
Our Vision: Reinventing Bars Worldwide
We are proud to introduce the world’s first automated, self-service plug-and-play trailer, equipped with our unique point-of-dispenser system. This innovation is designed to seamlessly fit into any space and environment, transforming event spaces with unmatched convenience. Our solutions deliver perfectly poured drinks while reducing waste, cutting down queue times, and ensuring high-quality service every time. With Tap Xcel, venues and events can offer a frictionless and enjoyable experience for their guests, all while increasing operational efficiency.
The Team
Martin Tribe | Chief Executive Officer
With nearly three decades of experience, Martin Tribe leads Tap Xcel with a sharp strategic vision and entrepreneurial mindset. His expertise spans business development, acquisitions, and regeneration in diverse industries, including travel, hospitality, and events. Martin has successfully delivered high-profile music festivals, generated over £750m in sales, and worked with private funds managing assets exceeding £200 million. He is dedicated to operational excellence, efficiency, and driving future growth.
Ozan Pakyuz | Chief Technical Officer
Ozan Pakyuz is a visionary leader in event technology, known for integrating cutting-edge solutions that redefine event experiences. With over 30 years in IT and two decades in event tech, Ozan specializes in self-serve solutions like our Pour on Demand (POD) system, as well as large-scale implementations that optimize guest experiences. He has played a key role in bringing high-tech solutions to major UK festivals like Glastonbury and continues to push the boundaries of event tech innovation.
Thom O’Donnell | Chief Operations Officer
A seasoned expert in event operations and technology, Thom O’Donnell brings over 20 years of experience in logistics, project management, and stakeholder engagement. Having worked with leading companies in the event sector, including Compass Group and Peppermint, Thom is passionate about driving innovation and efficiency across stadia, arenas, and festivals. His expertise in self-service solutions and frictionless payment methods ensures that every event runs smoothly while delivering tangible results.
What We Do
At Tap Xcel, we are committed to reshaping the future of event experiences. Our self-service solutions enable venues to deliver faster, more efficient, and environmentally sustainable services. From world-class festivals to corporate events, our technology is designed to fit seamlessly into any environment, offering guests an elevated experience and making operations smoother than ever before.
Our Impact
By reducing waste, cutting queue times, and improving revenue generation, Tap Xcel helps event organizers and venue operators provide exceptional service with lower operational costs. Our automated, self-serve bar technology ensures that every drink is perfectly poured, every time, while creating a more enjoyable experience for guests.
